Try and Buy
Making purchases online still feels riskier than making them in-store. When nothing compares to actually trying a product before you buy it, online shopping is always at a disadvantage.
The Product Detail Page (PDP)—the place you go to actually buy something online—is overdue for an upgrade. Without the ability to see and touch a product for themselves, shoppers can spend endless hours researching, only to abandon their cart in frustration. Not to mention, online orders are twice as likely to be returned than in-store buys, torching hundreds of billions of dollars a year in lost revenue.
In 2020, aware of the need to innovate on PDPs, Walmart was also facing the acceleration of e-commerce caused by COVID-19, with hosts of customers turning to online shopping for their everyday needs. The bottom line: they needed a way to let shoppers try products online before they purchased them.
The eko Solution
Let shoppers try products online before they purchase them
Eko identified their Try & Buy solution as a way for Walmart to supercharge PDPs. These delightfully interactive product demos allow users to “unbox” and test products without leaving the product page, improving customer engagement and purchase confidence.
Over the course of six months, eko’s Try & Buy demos were attached to more than 500 products on Walmart.com, showcasing the newest offerings from brands like Microsoft, Samsung, and Black & Decker. Customers have organically interacted with Try & Buys more than 1,000,000 times, spending an average of 1 minute 45 seconds with each experience, with the average user interacting 6 times. Most dramatically, the data shows customers who play with a Try & Buy have up to a 40% higher add-to-cart rates compared to customers who only watched a traditional linear video.
Try & Buys live on Walmart.com
higher add-to-cart rates compared to linear product videos
organic engaged views
See what Try & Buys can do for your business.
Unlike other interactive video solutions on the market, eko’s are designed specifically for e-commerce, with proven templates backed by data from the world’s largest retailer, Walmart.