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Cookshop saw a clickthrough rate of 8.7% during tests, compared with an industry standard of around 2%. Walmart formed a JV with eko in 2018 to develop interactive video content.

If you want to cook with actor Sofia Vergara or music legend Patti LaBelle, you’re in luck. Cookshop, powered by eko, is adding episodes, functionality and product integrations

Retail giant Walmart whipped up a new recipe that bakes content, commerce and celebrity into an interactive video shopping site: Cookshop, launched together with eko.

Part choice-driven experience, part travel show, and chock full of highly watchable wanderlust, this series draws its audience into a digital experience like never before.

Travel expert Annie Georgia Greenberg gives an inside scoop into “60 Second Cities: The World Your Way,” the first “choose your own adventure” travel show.

Kids can play and test out toys virtually with the Walmart Wonder Lab, a new site created in partnership with eko, a developer of interactive video technology.

Wonder Lab, allows kids to play and interact virtually with over 100 toys. It’s a scaled-up version of the eko-powered tool the company has featured the past two holiday seasons.

Walmart Wonder Lab, powered by eko, helps busy parents determine which toys hold attention the longest, and therefore are worthy of buying.

A bowl of chili has hit the fan—literally—at Sophia Vergara’s party, and she’s turning to America for help in an interactive video that will be turned into P&G’s Super Bowl spot.