It’s rare to find a lifestyle influencer who seems like she’s putting her true self in the spotlight. It’s so easy to put a literal and figurative filter on things you share on social media, and it takes a lot of courage to avoid that temptation. That’s what makes Joanne Encarnacion so special. Better known as Jo from her massively successful brand @GoFitJo, she has amassed a social following of over 80,000 people and manages thriving blog of 20,000 readers a month, all while keeping it real.
Jo didn’t achieve this success overnight. She grew up in an immigrant family and became a mother at age 21 and worked hard as a hairstylist to make ends meet. She struggled with depression and anxiety, as well as intense low self-esteem issues. In 2013, she decided to make a change. Jo started sharing her fitness journey with the world using the hashtag #GoFitJo, which expanded beyond working out into topics like eating healthy, modern day motherhood, and juggling a demanding creative lifestyle. Clearly, people were liking what she was doing, and now she dedicates her days to sharing her journey and wisdom with her many followers.
Now, Jo is welcoming you to be a part of her world. In this Create With Me series, she’ll take you behind the scenes of how she creates her winning social media content and how she maintains a healthy mind and body. Finally, you get a chance to see what goes into maintaining a real influencer lifestyle!