How would you describe WDYWK to someone who had never seen it?
Whaddyawannaknow is a clickhole experience in which you can learn almost 200 pieces of trivia and jump between 19 categories at will.
What sets WDYWK apart from other eko shows?
Most eko shows have a clear beginning, middle, and end—and there are episodes! In contrast, WDYWK is one giant experience that asks you to get lost in it. It’s eko’s first clickhole.
What were the biggest challenges with creating the show?
Seeing is believing, and it wasn’t until post-production that WDYWK really came together. The character of “Louise” was shot on a green screen with some props (my favorite was Skellie the skeleton), yet so much of the flavor of WDYWK is in the graphic design and animation that came later. There are a lot of layers to it and I hope viewers come to appreciate the intricacy.
What did you learn from making WDYWK?
We learned that the speed of the experience is crucial. There were a few features that we stripped away during user testing because they got between the viewer and the fun of it all.
What other potential do you see for the WDYWK format, beyond entertainment?
We think WDYWK has a lot of potential in the branded space. It’s a new way to introduce products to the consumer through the clever mechanism of a zany trivia experience. From the props in Louise’s hands to the button icons and beyond, almost everything in WDYWK can be tailored to a specific vertical. Pick any area of interest and we can fashion a WDYWK experience for it using everything we’ve learned.
Which of WDYWK’s rabbit holes would you dive down first, and why?
Well, I’m a corgi enthusiast, so definitely “Whaddyawannaknow about Corgis” first. In fact, I’m pretty sure the only reason it exists at all is because the creative directors knew that adding it was the key to my heart.
What kind of experience do you hope people have when they experience WDYWK?
I hope people laugh, learn some random facts to know and are amazed at how much time they spent in the clickhole.
To dive into the clickhole and test your knowledge, watch WDYWK.