We’re getting to know the world’s products, item by item
Eko is a technology company for consumer brands and retailers. We build the harness that lets AI work with your actual products: what is known about each one, the tools to act on it, and your rules and approvals.
Our bet
Who knows their products knows the future
Everyone is adding AI. Our bet is that the product itself is the unit everything in retail runs on. AI that knows the actual product (which version it is, which claims are approved, what the brand’s rules allow) can do far more than AI that guesses: launch a product everywhere at once, find and fix listing problems, and make campaigns while the moment lasts.
What’s in the harness
Each new tool builds on the files and building blocks already there, so the next job starts ahead instead of from scratch.
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01
The EkoFile
A maintained record of each product: what your teams know, what the market says and, where needed, what we measure on the real thing. Conflicts and gaps stay visible.
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02
Building blocks
Skills like checking assets, comparing listings and making true-to-product images and video. One building block can serve many jobs.
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03
Tools for your job
Tools and agents built around your products, systems and rules, with your permissions and approvals.
Real people
Eko started in 2011 as Interlude, making interactive videos that let viewers choose how a story unfolds. Some of the people our CEO Yoni Bloch made music with became his co-founders, and the New York office still has a stage.
Today we are engineers, designers, marketers and e-commerce people in New York and Tel Aviv. We start with a customer’s problem and build until it is solved.
Meet the investors
FAQ
What is Eko?
Eko is the harness for the retail world. We keep one maintained record of each product, the EkoFile, and build on it the listings, images, video and campaigns consumer brands and retailers need. The work starts from the actual product, so it fits the product and your rules.
Who is Eko for?
Consumer brands and retailers that sell physical products. Inside them: marketing and e-commerce, sales and retail, and product teams.
What is an EkoFile?
One maintained record per product: what you made, what the market says about it and, where needed, what we measured. When sources disagree or something is missing, the file shows it.
How does Eko learn about a product?
Three ways. We join up your company’s own knowledge: specs, 3D models, photos, copy, approved claims, brand rules and sales data, connected to the systems you already use (DAM and PIM). We follow every listing, review, video, search and AI answer about it. And where it matters, we measure the real product.
Do I have to send my products to Eko?
No. Most work starts from what your team and the market already know. When a job needs the physical product, we capture it, or your team does it with the Capture app.
What can I do with Eko today?
Tell us what you want to launch, fix or make next. We scope it with you and build it around your products, systems and rules. To start right now, the Playground lets you try Eko’s tools on your own products: Studio video, AI search visibility, Listing check and True-to-product™ imagery.
How do I try it?
Open the Playground, sign in with your work email and get 100 free credits to run any tool on your own products. No card needed.
What does it cost?
Trying the tools in the Playground is free, with 100 credits to start. For bigger work, talk to us and we’ll scope it with you.
Does Eko replace my PIM or DAM?
No. The EkoFile works with what you already use: your PIM, your DAM, your drives and your retailers.
Where is Eko based?
New York and Tel Aviv.