Information without context is confusing
AI doesn’t know your product
When production information is shown to customers as data points, it does more to confuse them than to clarify.
For example, will an item with L: 9.23” H: 6.31” D: 11.23” fit in the top drawer of your desk?
Is a cushion with 80% density by volume comfortable to sit on while binge watching a new show?
More often than not, helpful seeming measurements and data points appear to time-pressed customers as nothing but numbers and letters. The result? Return rates for online shopping outpace in-person purchases by orders of magnitude.
eko shows item data in visual context, so customers understand.
When production information is shown to customers as data points, it does more to confuse them than to clarify.
For example, will an item with L: 9.23” H: 6.31” D: 11.23” fit in the top drawer of your desk?
Is a cushion with 80% density by volume comfortable to sit on while binge watching a new show?
More often than not, helpful seeming measurements and data points appear to time-pressed customers as nothing but numbers and letters. The result? Return rates for online shopping outpace in-person purchases by orders of magnitude.
eko shows item data in visual context, so customers understand.
Match expectations, reduce returns
eko’s interactive visualizations, demonstrations, and product understanding create accurate expectations before purchase. The primary driver of returns—expectation mismatch—is eliminated at the source.
Increase understanding, drive confidence
Products with an eko file can display dimensions, specifications, scale comparisons, and even assembly instructions in novel ways that just make sense. See how big an item is next to something familiar. Observe someone sit on a couch to gauge softness. Watch product assembly instead of reading about it.
This creates comprehensive product understanding before purchase, which is why items with eko files see dramatically decreased returns: people know what they are buying before they purchase.
Products with an eko file can display dimensions, specifications, scale comparisons, and even assembly instructions in novel ways that just make sense. See how big an item is next to something familiar. Observe someone sit on a couch to gauge softness. Watch product assembly instead of reading about it.
This creates comprehensive product understanding before purchase, which is why items with eko files see dramatically decreased returns: people know what they are buying before they purchase.
