Stop Choosing Between Site Speed and Video—Your Customers Want Both

In ecommerce, speed isn't just a metric—it's money in the bank. Every millisecond counts, with studies showing that even a one-second delay can slash conversions by 7%. For online retailers incorporating video content into their product pages, this creates a challenging balancing act: delivering the rich, engaging experience that video provides while maintaining the lightning-fast performance customers demand.

The Video vs. Speed Dilemma

Videos sell products. They bring them to life, letting customers see exactly what they're getting before they buy, while driving engagement and conversion. But without proper implementation, they can majorly slow down your site. And with 64% of consumers not willing to wait more than five seconds for a video to load, even slight delays can result in lost sales.

Given the challenge of balancing video with performance, it’s no wonder many brands play it safe and stick with static images to keep their websites speedy. But the reality is, today's shoppers expect more. Static images can't convey the full story of your products, especially for big-ticket items where customers need to see every detail in action before they commit.

The good news is, with the right optimization techniques, you can have it all: engaging videos that showcase your products in their full glory without sacrificing an ounce of performance.

Optimized Video Without Sacrificing Speed

At Eko, we’ve cracked the code on delivering engaging, interactive videos that enhance your user experience without compromising speed. Here’s what makes our approach different.

Lightning-Fast Gallery Component

We've rebuilt the product gallery from the ground up, prioritizing speed and performance. By optimizing the rendering process and efficiently allocating bandwidth, it adapts to your customers' network conditions in real-time, delivering the highest quality possible without the wait. The result? Crystal-clear, interactive video that loads just as fast as static images.

Ecommerce-Optimized Streaming Protocol 

Unlike traditional video players, we've developed a proprietary streaming protocol specifically for ecommerce. While other platforms use one-size-fits-all solutions, ours constantly adjusts to deliver the perfect balance of quality and speed. Your customers get seamless interaction with your products, regardless of their connection speed.

Ongoing Performance Monitoring 

Ecommerce sites are constantly changing, with new apps and plugins added regularly. That’s why Eko doesn’t just set up your video integration and leave it there—we actively monitor key web vitals like LCP, CLS, and INP. These metrics allow us to keep tabs on loading times, visual stability, and user interactivity, so that any changes impacting performance are caught and addressed immediately. Eko’s proactive monitoring means your PDPs stay fast, interactive, and user-friendly, no matter how your site evolves.

Tips for monitoring page speed

Want to stay ahead of performance issues? Start by regularly checking your site's vital signs. Tools like Google PageSpeed Insights and WebPageTest can help you monitor and improve your load times. They'll help you catch and fix speed bumps before they impact your bottom line. Remember: in ecommerce, speed isn't just about performance—it's about profit.

Next Steps

Ready to transform your product pages into fast-loading, conversion-driving experiences? We’ll walk you through how Eko's interactive video galleries can work for your specific needs—without compromising your site's performance. Want to see it in action? Book a demo to explore how brands are using our technology to drive engagement and sales while maintaining lightning-fast load times.