eko's blog
Welcome to Eko's vibrant resource hub, where the world of visual communication thrives! Discover the latest updates, cutting-edge insights, and a treasure trove of product visualization tips, e-commerce news, success stories, and in-depth industry guides. Elevate your visual storytelling prowess and stay ahead in this ever-evolving landscape. Your journey to captivating and impactful visuals begins here!
Nov 8, 2023
Industry Insights
Ever wish you could touch, hold, or try out a product while shopping online? Imagine being able to see products from every angle with 360-degree views, examine how each feature works with the click of a button, or virtually "try on" clothes and accessories before making a purchase. That’s the future of e-commerce—it's called visual commerce and it's a game-changing concept that makes online shopping more engaging and interactive.
Oct 26, 2023
PDP Optimization
When it comes to eCommerce, crafting effective product descriptions is an art that can make or break your online business. While captivating product visuals are an important part of your product detail page (PDP), equally so is pairing them with persuasive and informative product descriptions.
Oct 17, 2023
Industry Insights
Kicking off the holiday season with a bang, Amazon Prime Big Deal Days proved to be a success, despite the Consumer Price Index rising in September. While most experts predicted a reluctance to spend, mimicking last year’s Prime Early Access Sale, this year’s fall event surpassed last year’s with Prime members saving over $1 billion across millions of deals.
Oct 11, 2023
Industry Insights
The pandemic significantly influenced Black Friday Cyber Monday eCommerce sales, with record highs in such a small time period. Despite returning to a normal increase, 2022 still saw remarkable gains.
Sep 26, 2023
Industry Insights
Buyer journeys are like voyages, with customers navigating towards their ultimate destination — a successful purchase. In the digital age, the dynamics of this journey have evolved. Customers now take the lead in the online shopping experience. They choose which platforms to use, what resources to access, and when they're ready to interact with brands online and offline.
Sep 19, 2023
Industry Insights
Today, where a wealth of information bombards consumers by the minute, visuals are an essential aspect of advertising. With the average attention span clocking in at only 8.25 seconds, businesses face the challenge of capturing consumer interest swiftly and decisively. Especially as more and more consumers research and rely on other customer reviews to purchase products.
Aug 15, 2023
Product Listing Optimization
In today's digital age, omnichannel marketing is key. It's not just about listing your products, but optimizing them across multiple platforms like Walmart, Amazon, Etsy, and eBay. This strategy ensures a consistent brand experience, enhances visibility, and ultimately drives sales.
Jul 20, 2023
Industry Insights
As we look ahead to the 2023 holiday season, retailer’s must navigate a complex and ever-changing landscape marked by inflation and cautious consumer spending. In this environment, consumers are more likely to conduct more thorough research before making a purchase.
Jul 27, 2023
PDP Optimization
Discover the game changing potential of product visuals by learning how to create captivating product images and videos in this insightful blog post.
Jul 17, 2023
Industry Insights
The e-commerce extravaganza of the year has wrapped up! Amazon's Prime Day, which unfolded over the past week, delivered some truly spectacular results. If you're not familiar, Prime Day is Amazon's summer annual event, birthed in 2015 and growing exponentially each year. This time, the shopping event spanned two days, from June 11th to 12th.