eko's blog

We’d love to be talking about literally anything else, but tariffs are still making life harder for e-commerce brands.

While we wait patiently for someone to invent a product that’s immune to global trade policy, it’s worth focusing on the stuff you can control—like how your site converts, how many returns you’re eating, and whether shoppers have what they need to make confident decisions.

The best e-commerce product videos sell without selling. They spark curiosity, answer questions, and make you feel like the product was made for you. In the best cases, they convert. 

For nearly 30 years, the product detail page (PDP) hasn’t changed much—static images, bulleted lists of specs, and limited ways to actually experience products before buying. But what if shopping online felt more like shopping in-store, where customers can see a product in action, get a real sense of how it works, and feel confident that it’s the right fit? That’s the revolution Eko has been building. And now, Walmart is doubling down with a massive expansion that shows where e-commerce is heading.

Product videos aren’t just a nice touch anymore—they’re essential for increasing conversions, keeping customers engaged, and cutting down on returns. Studies show that shoppers who watch product videos are 64% more likely to hit that “buy” button. With online shopping getting more competitive every day, brands that use product videos the right way can stand out, sell more, and give customers the confidence they need to purchase.

Online shoppers don’t have time to waste. The moment they land on your product detail page (PDP), they’re making a snap judgment: “Is this what I need?” If they’re not instantly hooked, they’re gone.

Let’s face it: keeping shoppers engaged online isn’t easy. With so many options just a click away, it takes something special to grab their attention and keep them hooked. That’s where interactive videos come in. These aren’t your standard product videos—they’re dynamic, clickable, and built to give customers the immersive experience they want.

The 2024 holiday shopping season marked a notable shift, with the traditional Cyber Five evolving into Cyber Twelve—a twelve-day shopping marathon that kicked off before Thanksgiving. This expanded timeline proved to be a triumph for e-commerce, showcasing record-breaking sales, changing consumer habits, and the growing impact of AI-driven innovations.

Imagine shopping online and feeling like the website just gets you. That's the magic of AI in e-commerce right now. We've gone from clunky, one-size-fits-all online experiences to hyper-personalized digital shopping playgrounds that seem to read your mind.

Picture this: A customer ends up on your product page, eager to shop. But instead of seeing your carefully crafted page, they see a blank white screen. Text slowly appears, the video player sits empty, its loading icon spinning. And spinning. And spinning. In those critical seconds, you're not just losing their patience—you're losing their business.

According to Hubspot, 61% of marketers agree driving traffic and leads is their biggest challenge. And ecommerce brands are often willing to spend big on driving traffic to their sites—investing heavily in lead generation, digital ads, and search engine marketing. But here’s the catch: pouring money into getting potential customers to your site doesn’t guarantee a sale. On average, ecommerce brands are seeing a 2-3% conversion rate. Which means 97% of your site visits are fruitless. Once users land on your Product Detail Page (PDP), the real work begins.

If you’ve shopped online, you’ve definitely encountered a Product Detail Page (PDP). PDPs are a critical piece of any ecommerce site, and getting them right can make all the difference in turning casual browsers into buyers. But what exactly is a PDP, and why is it so important in the customer’s shopping journey?

Picture this: You’re online shopping, looking for the perfect pair of shoes. Suddenly, the website starts recommending shoes based on your style preferences, size, and even the weather in your area. Or imagine you’re crafting the perfect email campaign, and AI generates subject lines and images for you, effortlessly. Welcome to the world of generative AI, where ecommerce is transformed through smarter, more personalized experiences.

With Black Friday and Cyber Monday only a few months away, now is the time to get your PDPs ready to shine. In a sea of deals and discounts, standing out from the competition isn’t easy. To make sure your products don’t get lost in the mix, it’s essential to start preparing your PDPs for the holiday rush now. Here’s how to get ready to capture attention and drive sales this BFCM season.

Crafting an effective Shopify product page isn’t just about presenting your products—it’s about creating an engaging, informative, and persuasive experience that drives conversions. If you want to turn your product pages into powerful sales tools, check out our optimization guide to uncover essential tips and strategies—from stunning visuals and compelling descriptions to SEO best practices and real-life success stories.

Choosing the right ecommerce visual strategy can have a big impact on how customers perceive and engage with your products online. While both options enhance the shopping experience, interactive product videos and 3D renderings offer different approaches to showcasing your offerings. Let’s talk about how they differ and which one is right for your brand.

Today’s post comes from our Director of Product, Jeremy Kutner. Jeremy brings a wealth of experience to the table, offering a deep dive into how Eko tackles page load speed concerns with innovative strategies. Don't miss his take on why page load paranoia can be a good thing for your site.

When it comes to showing how a product looks and works in real life, there’s no substitute for video. Yet static images are still the first thing you see when you land on most product detail pages.

When it comes to captivating and converting today’s savvy online shoppers, traditional static product imagery doesn’t always cut it. As brands scramble to find ways to replicate the tactile in-store experience, innovative product visuals that offer customers virtual hands-on engagement are becoming more of a necessity than a trend.

One challenge all all direct-to-consumer (D2C) brands face? Bridging the gap between physical and digital shopping experiences. The in-store shopping experience—where customers can touch, feel, and directly interact with products—seems worlds apart from the static shopping experience often encountered online. However, as technology advances, so does the opportunity for D2C brands to replicate, or even enhance the in-store experience in the digital space with interactive product videos.

While static images have long been the backbone of Product Detail Pages (PDPs), interactive product videos are reshaping how consumers engage with products online. These dynamic visuals allow customers to explore products in a way that standard images can’t match. But when should ecommerce brands leverage these innovative tools, and when are traditional images more appropriate?

In the world of online retail, particularly for high-value, complex products like electronics, interactive product videos are a game-changer. These dynamic visuals go beyond just displaying products to offer an immersive exploration experience that can make the difference between a sale and an abandoned cart. Here’s why interactive product visuals are particularly effective for marketing and selling electronics online.

Creating an engaging and trustworthy online shopping experience is key to e-commerce success. One powerful tool in achieving this is User-Generated Content (UGC). UGC includes customer reviews, photos, videos, and testimonials, and allows brands to showcase their products through the lens of their customers. Let’s explore how brands and retailers can effectively use UGC to enhance their product detail pages (PDPs).

Where choices abound and consumer trust is paramount, the influence of ratings and reviews for e-commerce sites can’t be overstated. Reading reviews has become an integral part of the modern buyer's journey, offering valuable insights into product performance, quality, and overall satisfaction. Let’s explore why ratings and reviews are indispensable elements for fostering credibility and trust, and driving conversions in the competitive online marketplace.

With millions of shoppers flocking to Walmart's online marketplace, optimizing your product detail page (PDP) is a strategic necessity. An effective, eye-catching Walmart PDP will capture consumer attention and give them the confidence they need to make a purchase. 

The 2023 Cyber Five, which runs from Thanksgiving (11/24) through Cyber Monday (11/27), shattered expectations and surpassed previous records, signaling the evolving landscape of online shopping. According to Adobe's comprehensive report, total sales over the Cyber Week surged to an impressive $38 billion, representing a “better than predicted” 7.8% year-over-year increase. Other sites, Amazon and NRF included, reported record-breaking sales and shoppers. Let’s take a look at the key highlights of each day and unravel the trends that defined this extraordinary shopping event.

Ever wish you could touch, hold, or try out a product while shopping online? Imagine being able to see products from every angle with 360-degree views, examine how each feature works with the click of a button, or virtually "try on" clothes and accessories before making a purchase. That’s the future of e-commerce—it's called visual commerce and it's a game-changing concept that makes online shopping more engaging and interactive.

When it comes to eCommerce, crafting effective product descriptions is an art that can make or break your online business. While captivating product visuals are an important part of your product detail page (PDP), equally so is pairing them with persuasive and informative product descriptions. 

Kicking off the holiday season with a bang, Amazon Prime Big Deal Days proved to be a success, despite the Consumer Price Index rising in September. While most experts predicted a reluctance to spend, mimicking last year’s Prime Early Access Sale, this year’s fall event surpassed last year’s with Prime members saving over $1 billion across millions of deals.

The pandemic significantly influenced Black Friday Cyber Monday eCommerce sales, with record highs in such a small time period. Despite returning to a normal increase, 2022 still saw remarkable gains.

Buyer journeys are like voyages, with customers navigating towards their ultimate destination — a successful purchase. In the digital age, the dynamics of this journey have evolved. Customers now take the lead in the online shopping experience. They choose which platforms to use, what resources to access, and when they're ready to interact with brands online and offline. 

Today, where a wealth of information bombards consumers by the minute, visuals are an essential aspect of advertising. With the average attention span clocking in at only 8.25 seconds, businesses face the challenge of capturing consumer interest swiftly and decisively. Especially as more and more consumers research and rely on other customer reviews to purchase products.

In today's digital age, omnichannel marketing is key. It's not just about listing your products, but optimizing them across multiple platforms like Walmart, Amazon, Etsy, and eBay. This strategy ensures a consistent brand experience, enhances visibility, and ultimately drives sales.

As we look ahead to the 2023 holiday season, retailer’s must navigate a complex and ever-changing landscape marked by inflation and cautious consumer spending. In this environment, consumers are more likely to conduct more thorough research before making a purchase.

Discover the game changing potential of product visuals by learning how to  create captivating product images and videos in this insightful blog post. 

The e-commerce extravaganza of the year has wrapped up! Amazon's Prime Day, which unfolded over the past week, delivered some truly spectacular results. If you're not familiar, Prime Day is Amazon's summer annual event, birthed in 2015 and growing exponentially each year. This time, the shopping event spanned two days, from June 11th to 12th.