E-Commerce Glossary
Eko's Guide to Common Terms
Eko's Guide to Common Terms
Eko's Guide to Common Terms
Eko's Guide to Common Terms
Get informed: our glossary offers a guide to common e-commerce terminology — including for product images, interactive video, analytics and more.
A
A
A
A
A/B Testing
A method of comparing two versions of a webpage or app to determine which one performs better.
Above the fold
Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing. Also referred to as “above the scroll,” this term is used to describe the portion of a webpage that is visible without the user needing to scroll down.
Affiliate Marketing
A performance-based marketing strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts.
Average Order Value (AOV)
In eCommerce, AOV measures the amount that is spent every time a customer places an order on a website or app. AOV can help you understand whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each transaction costs in relation to the transaction itself. Average Order Value = Total Sales Revenue / Number of Orders Taken
Average Revenue per User (ARPU)
Average Revenue Per User (also known as Average Revenue Per Visitor or ARPV) is the average amount of revenue each user brings to your business.
A/B Testing
A method of comparing two versions of a webpage or app to determine which one performs better.
Above the fold
Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing. Also referred to as “above the scroll,” this term is used to describe the portion of a webpage that is visible without the user needing to scroll down.
Affiliate Marketing
A performance-based marketing strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts.
Average Order Value (AOV)
In eCommerce, AOV measures the amount that is spent every time a customer places an order on a website or app. AOV can help you understand whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each transaction costs in relation to the transaction itself. Average Order Value = Total Sales Revenue / Number of Orders Taken
Average Revenue per User (ARPU)
Average Revenue Per User (also known as Average Revenue Per Visitor or ARPV) is the average amount of revenue each user brings to your business.
A/B Testing
A method of comparing two versions of a webpage or app to determine which one performs better.
Above the fold
Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing. Also referred to as “above the scroll,” this term is used to describe the portion of a webpage that is visible without the user needing to scroll down.
Affiliate Marketing
A performance-based marketing strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts.
Average Order Value (AOV)
In eCommerce, AOV measures the amount that is spent every time a customer places an order on a website or app. AOV can help you understand whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each transaction costs in relation to the transaction itself. Average Order Value = Total Sales Revenue / Number of Orders Taken
Average Revenue per User (ARPU)
Average Revenue Per User (also known as Average Revenue Per Visitor or ARPV) is the average amount of revenue each user brings to your business.
A/B Testing
A method of comparing two versions of a webpage or app to determine which one performs better.
Above the fold
Originating from newspapers where the top story was literally “above the fold” on the front page, this term is now used for web design and marketing. Also referred to as “above the scroll,” this term is used to describe the portion of a webpage that is visible without the user needing to scroll down.
Affiliate Marketing
A performance-based marketing strategy where businesses reward affiliates for driving traffic or sales through their marketing efforts.
Average Order Value (AOV)
In eCommerce, AOV measures the amount that is spent every time a customer places an order on a website or app. AOV can help you understand whether customers tend to order more expensive or less expensive products, the amount of products they typically order, and how much each transaction costs in relation to the transaction itself. Average Order Value = Total Sales Revenue / Number of Orders Taken
Average Revenue per User (ARPU)
Average Revenue Per User (also known as Average Revenue Per Visitor or ARPV) is the average amount of revenue each user brings to your business.
B
B
B
B
B2B (Business-to-Business)
Transactions conducted between businesses, such as a manufacturer and a wholesaler.
B2C (Business-to-Consumer)
Transactions where businesses sell products or services directly to consumers.
Banners
An image that usually appears on the top of an online storefront. Most effective are the 336x280 large rectangle, the 300x250 medium rectangle, the 728x90 leaderboard, the 300x600 half page, and on mobile the 320x100 large mobile banner.
Below the fold
Much like “above the fold,” “below the fold” is a term coined from the newspaper world where high-priority items were always placed on the front page to ensure maximum visibility. Lower priority items were permitted to be printed “below the fold” where they were less likely to be seen.
Bounce rate
The bounce rate is the percentage of site visitors who leave your website after visiting a single page.
B2B (Business-to-Business)
Transactions conducted between businesses, such as a manufacturer and a wholesaler.
B2C (Business-to-Consumer)
Transactions where businesses sell products or services directly to consumers.
Banners
An image that usually appears on the top of an online storefront. Most effective are the 336x280 large rectangle, the 300x250 medium rectangle, the 728x90 leaderboard, the 300x600 half page, and on mobile the 320x100 large mobile banner.
Below the fold
Much like “above the fold,” “below the fold” is a term coined from the newspaper world where high-priority items were always placed on the front page to ensure maximum visibility. Lower priority items were permitted to be printed “below the fold” where they were less likely to be seen.
Bounce rate
The bounce rate is the percentage of site visitors who leave your website after visiting a single page.
B2B (Business-to-Business)
Transactions conducted between businesses, such as a manufacturer and a wholesaler.
B2C (Business-to-Consumer)
Transactions where businesses sell products or services directly to consumers.
Banners
An image that usually appears on the top of an online storefront. Most effective are the 336x280 large rectangle, the 300x250 medium rectangle, the 728x90 leaderboard, the 300x600 half page, and on mobile the 320x100 large mobile banner.
Below the fold
Much like “above the fold,” “below the fold” is a term coined from the newspaper world where high-priority items were always placed on the front page to ensure maximum visibility. Lower priority items were permitted to be printed “below the fold” where they were less likely to be seen.
Bounce rate
The bounce rate is the percentage of site visitors who leave your website after visiting a single page.
B2B (Business-to-Business)
Transactions conducted between businesses, such as a manufacturer and a wholesaler.
B2C (Business-to-Consumer)
Transactions where businesses sell products or services directly to consumers.
Banners
An image that usually appears on the top of an online storefront. Most effective are the 336x280 large rectangle, the 300x250 medium rectangle, the 728x90 leaderboard, the 300x600 half page, and on mobile the 320x100 large mobile banner.
Below the fold
Much like “above the fold,” “below the fold” is a term coined from the newspaper world where high-priority items were always placed on the front page to ensure maximum visibility. Lower priority items were permitted to be printed “below the fold” where they were less likely to be seen.
Bounce rate
The bounce rate is the percentage of site visitors who leave your website after visiting a single page.
C
C
C
C
Call to Action (CTA)
A call to action or CTA is a prompt that tells the user to take some specified action.
Cart Abandonment Rate
This is when consumers add products into their cart, and then abandon the cart without making a purchase.
Category page
A category page is a page that sits above your product pages in your site hierarchy. It is essentially a topic page for a group of products. It helps users navigate to the section of your site they want and find the specific product types they are looking for.
Churn Rate
Churn rate, sometimes known as attrition rate, is the rate at which customers stop doing business with a company over a given period of time.
Click Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or ad.
Content Management System (CMS)
A software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc.
Conversion
When a user completes some predetermined action on your site.
Conversion Rate (CVR)
The number of conversions on a webpage or app divided by the total number of visitors.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of conversions from a website or mobile app.
Cost of Acquisition (CAC)
The amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects into customers (marketing, advertising, sales personnel, and more) and dividing that amount by the number of customers acquired.
Cost per Click (CPC)
When website visitors click on a featured ad, the ad owner owes an established amount to the website owner who agreed to host the ad. This amount is referred to as the “cost per click” or “CPC.” CPC advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to their ad spaces.
Customer Data Platform (CDP)
A central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
Customer effort score (CES)
Customer Effort Score asks customers to rate the ease of using products or services on a scale of “very difficult” or “very easy.”
Customer journey
The customer journey refers to the life cycle, or stages a customer travels through in their relationship with a specific brand. From awareness to consideration, intent, purchase, and even loyalty, each consumer decision journey differs per person and encompasses a variety of potential touchpoints and experiences a customer can share with a brand.
Customer Lifetime Value (CLV/LTV/CLTV)
A prediction or measurement of the profit that can be attributed to a customer during their entire lifecycle.
Call to Action (CTA)
A call to action or CTA is a prompt that tells the user to take some specified action.
Cart Abandonment Rate
This is when consumers add products into their cart, and then abandon the cart without making a purchase.
Category page
A category page is a page that sits above your product pages in your site hierarchy. It is essentially a topic page for a group of products. It helps users navigate to the section of your site they want and find the specific product types they are looking for.
Churn Rate
Churn rate, sometimes known as attrition rate, is the rate at which customers stop doing business with a company over a given period of time.
Click Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or ad.
Content Management System (CMS)
A software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc.
Conversion
When a user completes some predetermined action on your site.
Conversion Rate (CVR)
The number of conversions on a webpage or app divided by the total number of visitors.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of conversions from a website or mobile app.
Cost of Acquisition (CAC)
The amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects into customers (marketing, advertising, sales personnel, and more) and dividing that amount by the number of customers acquired.
Cost per Click (CPC)
When website visitors click on a featured ad, the ad owner owes an established amount to the website owner who agreed to host the ad. This amount is referred to as the “cost per click” or “CPC.” CPC advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to their ad spaces.
Customer Data Platform (CDP)
A central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
Customer effort score (CES)
Customer Effort Score asks customers to rate the ease of using products or services on a scale of “very difficult” or “very easy.”
Customer journey
The customer journey refers to the life cycle, or stages a customer travels through in their relationship with a specific brand. From awareness to consideration, intent, purchase, and even loyalty, each consumer decision journey differs per person and encompasses a variety of potential touchpoints and experiences a customer can share with a brand.
Customer Lifetime Value (CLV/LTV/CLTV)
A prediction or measurement of the profit that can be attributed to a customer during their entire lifecycle.
Call to Action (CTA)
A call to action or CTA is a prompt that tells the user to take some specified action.
Cart Abandonment Rate
This is when consumers add products into their cart, and then abandon the cart without making a purchase.
Category page
A category page is a page that sits above your product pages in your site hierarchy. It is essentially a topic page for a group of products. It helps users navigate to the section of your site they want and find the specific product types they are looking for.
Churn Rate
Churn rate, sometimes known as attrition rate, is the rate at which customers stop doing business with a company over a given period of time.
Click Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or ad.
Content Management System (CMS)
A software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc.
Conversion
When a user completes some predetermined action on your site.
Conversion Rate (CVR)
The number of conversions on a webpage or app divided by the total number of visitors.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of conversions from a website or mobile app.
Cost of Acquisition (CAC)
The amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects into customers (marketing, advertising, sales personnel, and more) and dividing that amount by the number of customers acquired.
Cost per Click (CPC)
When website visitors click on a featured ad, the ad owner owes an established amount to the website owner who agreed to host the ad. This amount is referred to as the “cost per click” or “CPC.” CPC advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to their ad spaces.
Customer Data Platform (CDP)
A central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
Customer effort score (CES)
Customer Effort Score asks customers to rate the ease of using products or services on a scale of “very difficult” or “very easy.”
Customer journey
The customer journey refers to the life cycle, or stages a customer travels through in their relationship with a specific brand. From awareness to consideration, intent, purchase, and even loyalty, each consumer decision journey differs per person and encompasses a variety of potential touchpoints and experiences a customer can share with a brand.
Customer Lifetime Value (CLV/LTV/CLTV)
A prediction or measurement of the profit that can be attributed to a customer during their entire lifecycle.
Call to Action (CTA)
A call to action or CTA is a prompt that tells the user to take some specified action.
Cart Abandonment Rate
This is when consumers add products into their cart, and then abandon the cart without making a purchase.
Category page
A category page is a page that sits above your product pages in your site hierarchy. It is essentially a topic page for a group of products. It helps users navigate to the section of your site they want and find the specific product types they are looking for.
Churn Rate
Churn rate, sometimes known as attrition rate, is the rate at which customers stop doing business with a company over a given period of time.
Click Through Rate (CTR)
The ratio of users who click on a specific link to the number of total users who view a page, email, or ad.
Content Management System (CMS)
A software application that allows users to collaborate in the creation, editing, and production of digital content: web pages, blog posts, etc.
Conversion
When a user completes some predetermined action on your site.
Conversion Rate (CVR)
The number of conversions on a webpage or app divided by the total number of visitors.
Conversion Rate Optimization (CRO)
The process of increasing the percentage of conversions from a website or mobile app.
Cost of Acquisition (CAC)
The amount of money a company spends to get a new customer. It helps measure the return on investment of efforts to grow their clientele. CAC is calculated by adding the costs associated with converting prospects into customers (marketing, advertising, sales personnel, and more) and dividing that amount by the number of customers acquired.
Cost per Click (CPC)
When website visitors click on a featured ad, the ad owner owes an established amount to the website owner who agreed to host the ad. This amount is referred to as the “cost per click” or “CPC.” CPC advertising is highly reliant on keyword searches within web browsers to deliver the most relevant traffic to their ad spaces.
Customer Data Platform (CDP)
A central location for customer data from a variety of sources. It aggregates and organizes that data to create a single customer profile that can be used to optimize marketing and customer experience initiatives.
Customer effort score (CES)
Customer Effort Score asks customers to rate the ease of using products or services on a scale of “very difficult” or “very easy.”
Customer journey
The customer journey refers to the life cycle, or stages a customer travels through in their relationship with a specific brand. From awareness to consideration, intent, purchase, and even loyalty, each consumer decision journey differs per person and encompasses a variety of potential touchpoints and experiences a customer can share with a brand.
Customer Lifetime Value (CLV/LTV/CLTV)
A prediction or measurement of the profit that can be attributed to a customer during their entire lifecycle.
D
D
D
D
Digital Asset Management (DAM)
DAM helps organizations efficiently store, organize, discover, share, and retrieve online content. That’s mainly because you can deploy a centralized digital library fast and easily with DAM, providing controlled access to documents, images, multimedia, audio, and video in addition to improving data security sharing assets with employees, contractors, customers, and other stakeholders.
Digital Experience Platforms (DXP)
An integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.
Digital Asset Management (DAM)
DAM helps organizations efficiently store, organize, discover, share, and retrieve online content. That’s mainly because you can deploy a centralized digital library fast and easily with DAM, providing controlled access to documents, images, multimedia, audio, and video in addition to improving data security sharing assets with employees, contractors, customers, and other stakeholders.
Digital Experience Platforms (DXP)
An integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.
Digital Asset Management (DAM)
DAM helps organizations efficiently store, organize, discover, share, and retrieve online content. That’s mainly because you can deploy a centralized digital library fast and easily with DAM, providing controlled access to documents, images, multimedia, audio, and video in addition to improving data security sharing assets with employees, contractors, customers, and other stakeholders.
Digital Experience Platforms (DXP)
An integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.
Digital Asset Management (DAM)
DAM helps organizations efficiently store, organize, discover, share, and retrieve online content. That’s mainly because you can deploy a centralized digital library fast and easily with DAM, providing controlled access to documents, images, multimedia, audio, and video in addition to improving data security sharing assets with employees, contractors, customers, and other stakeholders.
Digital Experience Platforms (DXP)
An integrated set of core technologies that support the composition, management, delivery, and optimization of contextualized digital experiences.
E
E
E
E
Ecommerce platform
The software application where both parties, the seller and the consumer, come and play their role. Consumers use an e-commerce platform to discover products, shop around using a cart, and then check out. The seller uses an e-commerce platform to build its e-commerce store for their products and services.
Exit Rate
If a user lands on a page on your website and then navigates to a few additional pages, exit rate marks the percentage of users who left your site from the last within the session.
Ecommerce platform
The software application where both parties, the seller and the consumer, come and play their role. Consumers use an e-commerce platform to discover products, shop around using a cart, and then check out. The seller uses an e-commerce platform to build its e-commerce store for their products and services.
Exit Rate
If a user lands on a page on your website and then navigates to a few additional pages, exit rate marks the percentage of users who left your site from the last within the session.
Ecommerce platform
The software application where both parties, the seller and the consumer, come and play their role. Consumers use an e-commerce platform to discover products, shop around using a cart, and then check out. The seller uses an e-commerce platform to build its e-commerce store for their products and services.
Exit Rate
If a user lands on a page on your website and then navigates to a few additional pages, exit rate marks the percentage of users who left your site from the last within the session.
Ecommerce platform
The software application where both parties, the seller and the consumer, come and play their role. Consumers use an e-commerce platform to discover products, shop around using a cart, and then check out. The seller uses an e-commerce platform to build its e-commerce store for their products and services.
Exit Rate
If a user lands on a page on your website and then navigates to a few additional pages, exit rate marks the percentage of users who left your site from the last within the session.
G
G
G
G
GIF
GIF is the only animated image format supported in all major web browsers and most image editors. GIFs support transparency and animation and can be highly compressed to reduce file size.
Gifs
An animated series of images or soundless videos that loop continuously.
Gross Merchandise Value (GMV)
Gross merchandise value is a business metric commonly used in e-commerce which measures the total volume of sales over a certain period of time, such as on a quarterly or annual basis.
GIF
GIF is the only animated image format supported in all major web browsers and most image editors. GIFs support transparency and animation and can be highly compressed to reduce file size.
Gifs
An animated series of images or soundless videos that loop continuously.
Gross Merchandise Value (GMV)
Gross merchandise value is a business metric commonly used in e-commerce which measures the total volume of sales over a certain period of time, such as on a quarterly or annual basis.
GIF
GIF is the only animated image format supported in all major web browsers and most image editors. GIFs support transparency and animation and can be highly compressed to reduce file size.
Gifs
An animated series of images or soundless videos that loop continuously.
Gross Merchandise Value (GMV)
Gross merchandise value is a business metric commonly used in e-commerce which measures the total volume of sales over a certain period of time, such as on a quarterly or annual basis.
GIF
GIF is the only animated image format supported in all major web browsers and most image editors. GIFs support transparency and animation and can be highly compressed to reduce file size.
Gifs
An animated series of images or soundless videos that loop continuously.
Gross Merchandise Value (GMV)
Gross merchandise value is a business metric commonly used in e-commerce which measures the total volume of sales over a certain period of time, such as on a quarterly or annual basis.
H
H
H
H
Headless CMS
A headless CMS is any type of back-end content management system where the content repository “body” is separated or decoupled from the presentation layer "head." Content that is housed in a headless CMS is delivered via APIs for seamless display across different devices.
Home page
A home page is the top-level page of a website and is typically the first page that visitors will see when they arrive at a website.
Headless CMS
A headless CMS is any type of back-end content management system where the content repository “body” is separated or decoupled from the presentation layer "head." Content that is housed in a headless CMS is delivered via APIs for seamless display across different devices.
Home page
A home page is the top-level page of a website and is typically the first page that visitors will see when they arrive at a website.
Headless CMS
A headless CMS is any type of back-end content management system where the content repository “body” is separated or decoupled from the presentation layer "head." Content that is housed in a headless CMS is delivered via APIs for seamless display across different devices.
Home page
A home page is the top-level page of a website and is typically the first page that visitors will see when they arrive at a website.
Headless CMS
A headless CMS is any type of back-end content management system where the content repository “body” is separated or decoupled from the presentation layer "head." Content that is housed in a headless CMS is delivered via APIs for seamless display across different devices.
Home page
A home page is the top-level page of a website and is typically the first page that visitors will see when they arrive at a website.
I
I
I
I
Image metadata
Every image stores information about it within the file, such as the type of file, size, dimensions, device model, camera settings, GPS coordinates, date and time, an image thumbnail, descriptions and copyright info.
Image packs
A collection of “6+” high resolution images shot from different angles.
Image resolution and dimensions
Resolution is the detail an image holds. Image resolution is described in PPI (pixels per inch) for display resolution and DPI (dots per inch) for printer resolution. Higher resolutions mean that there are more pixels/dots per inch, resulting in more pixel information and creating a high-quality, crisp image.
Interactive video
A form of digital video that supports user interaction, providing the viewer the ability to click within the video for an action to occur. Learn how interactive product videos can provide advantages over “static” product images for e-commerce.
Image metadata
Every image stores information about it within the file, such as the type of file, size, dimensions, device model, camera settings, GPS coordinates, date and time, an image thumbnail, descriptions and copyright info.
Image packs
A collection of “6+” high resolution images shot from different angles.
Image resolution and dimensions
Resolution is the detail an image holds. Image resolution is described in PPI (pixels per inch) for display resolution and DPI (dots per inch) for printer resolution. Higher resolutions mean that there are more pixels/dots per inch, resulting in more pixel information and creating a high-quality, crisp image.
Interactive video
A form of digital video that supports user interaction, providing the viewer the ability to click within the video for an action to occur. Learn how interactive product videos can provide advantages over “static” product images for e-commerce.
Image metadata
Every image stores information about it within the file, such as the type of file, size, dimensions, device model, camera settings, GPS coordinates, date and time, an image thumbnail, descriptions and copyright info.
Image packs
A collection of “6+” high resolution images shot from different angles.
Image resolution and dimensions
Resolution is the detail an image holds. Image resolution is described in PPI (pixels per inch) for display resolution and DPI (dots per inch) for printer resolution. Higher resolutions mean that there are more pixels/dots per inch, resulting in more pixel information and creating a high-quality, crisp image.
Interactive video
A form of digital video that supports user interaction, providing the viewer the ability to click within the video for an action to occur. Learn how interactive product videos can provide advantages over “static” product images for e-commerce.
Image metadata
Every image stores information about it within the file, such as the type of file, size, dimensions, device model, camera settings, GPS coordinates, date and time, an image thumbnail, descriptions and copyright info.
Image packs
A collection of “6+” high resolution images shot from different angles.
Image resolution and dimensions
Resolution is the detail an image holds. Image resolution is described in PPI (pixels per inch) for display resolution and DPI (dots per inch) for printer resolution. Higher resolutions mean that there are more pixels/dots per inch, resulting in more pixel information and creating a high-quality, crisp image.
Interactive video
A form of digital video that supports user interaction, providing the viewer the ability to click within the video for an action to occur. Learn how interactive product videos can provide advantages over “static” product images for e-commerce.
J
J
J
J
JPEG
A JPG file is a raster-based image meant for web and print use. JPG format is the standard file format of digital cameras and is the most common image format used on the web because of its compression and universal support.
JPEG
A JPG file is a raster-based image meant for web and print use. JPG format is the standard file format of digital cameras and is the most common image format used on the web because of its compression and universal support.
JPEG
A JPG file is a raster-based image meant for web and print use. JPG format is the standard file format of digital cameras and is the most common image format used on the web because of its compression and universal support.
JPEG
A JPG file is a raster-based image meant for web and print use. JPG format is the standard file format of digital cameras and is the most common image format used on the web because of its compression and universal support.
L
L
L
L
Landing page
A standalone web page created specifically for a marketing or advertising campaign.
Lifestyle images
Photos that are aimed to show the product in a lifestyle environment, e.g. a stroller being pushed in a park, or a coffee machine making coffee on the counter.
Linear videos
A video that plays straight through and doesn't require audience interaction, other than to start, stop, or replay the content.
Landing page
A standalone web page created specifically for a marketing or advertising campaign.
Lifestyle images
Photos that are aimed to show the product in a lifestyle environment, e.g. a stroller being pushed in a park, or a coffee machine making coffee on the counter.
Linear videos
A video that plays straight through and doesn't require audience interaction, other than to start, stop, or replay the content.
Landing page
A standalone web page created specifically for a marketing or advertising campaign.
Lifestyle images
Photos that are aimed to show the product in a lifestyle environment, e.g. a stroller being pushed in a park, or a coffee machine making coffee on the counter.
Linear videos
A video that plays straight through and doesn't require audience interaction, other than to start, stop, or replay the content.
Landing page
A standalone web page created specifically for a marketing or advertising campaign.
Lifestyle images
Photos that are aimed to show the product in a lifestyle environment, e.g. a stroller being pushed in a park, or a coffee machine making coffee on the counter.
Linear videos
A video that plays straight through and doesn't require audience interaction, other than to start, stop, or replay the content.
M
M
M
M
Mobile Commerce (M-commerce)
The buying and selling of goods and services through wireless handheld devices.
MP4
MP4 is the most common and most popular video format. It is the most universally compatible and is capable of storing audio, video, subtitles, text, and still images. It is the best option for use on Facebook, Instagram, Youtube, and Twitter.
Mobile Commerce (M-commerce)
The buying and selling of goods and services through wireless handheld devices.
MP4
MP4 is the most common and most popular video format. It is the most universally compatible and is capable of storing audio, video, subtitles, text, and still images. It is the best option for use on Facebook, Instagram, Youtube, and Twitter.
Mobile Commerce (M-commerce)
The buying and selling of goods and services through wireless handheld devices.
MP4
MP4 is the most common and most popular video format. It is the most universally compatible and is capable of storing audio, video, subtitles, text, and still images. It is the best option for use on Facebook, Instagram, Youtube, and Twitter.
Mobile Commerce (M-commerce)
The buying and selling of goods and services through wireless handheld devices.
MP4
MP4 is the most common and most popular video format. It is the most universally compatible and is capable of storing audio, video, subtitles, text, and still images. It is the best option for use on Facebook, Instagram, Youtube, and Twitter.
N
N
N
N
NPS
Net Promoter Score measures how likely your customers are to recommend your product or service.
NPS
Net Promoter Score measures how likely your customers are to recommend your product or service.
NPS
Net Promoter Score measures how likely your customers are to recommend your product or service.
NPS
Net Promoter Score measures how likely your customers are to recommend your product or service.
O
Omnichannel
A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online or in a brick-and-mortar store.
Omnichannel
A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online or in a brick-and-mortar store.
Omnichannel
A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online or in a brick-and-mortar store.
Omnichannel
A multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online or in a brick-and-mortar store.
P
PNG
Standard for web usage, these files are pixel-based and cannot be scaled up without pixelation. Similar to JPGs, this means they must be exported with the correct size for the end-usage. However, a PNG file supports transparent backgrounds and retain overall higher quality images than JPGs for graphics (not photographs) due to lossless compression—you can save a PNG and not lose any quality.
Product detail page (PDP)
A web page on an e-commerce site that presents the description of a specific product. The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers may want to know before making a purchase. Typically, this information is presented alongside a photo or video of the item, as well as an “add to cart” button. Learn more in our blog post.
Product images
A series of high-quality images shot straight on, commonly used for product listings in ecommerce stores. These images capture the details of the subject, such as size, silhouette and color.
Product Information Management (PIM)
A business application that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels. A PIM solution makes it faster and easier to create and deliver compelling product experiences.
Product listing page
A page on a website that presents a list of products based on a category or search query.
Product scan
The process of capturing high quality shots of a product in our studio.
Product thumbnails
A small image preview that is displayed instead of a large version. A common size for a thumbnail is 150 x 150 pixels.
PNG
Standard for web usage, these files are pixel-based and cannot be scaled up without pixelation. Similar to JPGs, this means they must be exported with the correct size for the end-usage. However, a PNG file supports transparent backgrounds and retain overall higher quality images than JPGs for graphics (not photographs) due to lossless compression—you can save a PNG and not lose any quality.
Product detail page (PDP)
A web page on an e-commerce site that presents the description of a specific product. The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers may want to know before making a purchase. Typically, this information is presented alongside a photo or video of the item, as well as an “add to cart” button. Learn more in our blog post.
Product images
A series of high-quality images shot straight on, commonly used for product listings in ecommerce stores. These images capture the details of the subject, such as size, silhouette and color.
Product Information Management (PIM)
A business application that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels. A PIM solution makes it faster and easier to create and deliver compelling product experiences.
Product listing page
A page on a website that presents a list of products based on a category or search query.
Product scan
The process of capturing high quality shots of a product in our studio.
Product thumbnails
A small image preview that is displayed instead of a large version. A common size for a thumbnail is 150 x 150 pixels.
PNG
Standard for web usage, these files are pixel-based and cannot be scaled up without pixelation. Similar to JPGs, this means they must be exported with the correct size for the end-usage. However, a PNG file supports transparent backgrounds and retain overall higher quality images than JPGs for graphics (not photographs) due to lossless compression—you can save a PNG and not lose any quality.
Product detail page (PDP)
A web page on an e-commerce site that presents the description of a specific product. The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers may want to know before making a purchase. Typically, this information is presented alongside a photo or video of the item, as well as an “add to cart” button. Learn more in our blog post.
Product images
A series of high-quality images shot straight on, commonly used for product listings in ecommerce stores. These images capture the details of the subject, such as size, silhouette and color.
Product Information Management (PIM)
A business application that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels. A PIM solution makes it faster and easier to create and deliver compelling product experiences.
Product listing page
A page on a website that presents a list of products based on a category or search query.
Product scan
The process of capturing high quality shots of a product in our studio.
Product thumbnails
A small image preview that is displayed instead of a large version. A common size for a thumbnail is 150 x 150 pixels.
PNG
Standard for web usage, these files are pixel-based and cannot be scaled up without pixelation. Similar to JPGs, this means they must be exported with the correct size for the end-usage. However, a PNG file supports transparent backgrounds and retain overall higher quality images than JPGs for graphics (not photographs) due to lossless compression—you can save a PNG and not lose any quality.
Product detail page (PDP)
A web page on an e-commerce site that presents the description of a specific product. The details displayed often include size, color, price, shipping information, reviews, and other relevant information customers may want to know before making a purchase. Typically, this information is presented alongside a photo or video of the item, as well as an “add to cart” button. Learn more in our blog post.
Product images
A series of high-quality images shot straight on, commonly used for product listings in ecommerce stores. These images capture the details of the subject, such as size, silhouette and color.
Product Information Management (PIM)
A business application that provides a single place to collect, manage, and enrich your product information, create a product catalog, and distribute it to your sales and eCommerce channels. A PIM solution makes it faster and easier to create and deliver compelling product experiences.
Product listing page
A page on a website that presents a list of products based on a category or search query.
Product scan
The process of capturing high quality shots of a product in our studio.
Product thumbnails
A small image preview that is displayed instead of a large version. A common size for a thumbnail is 150 x 150 pixels.
R
Return on Investment (ROI)
A measure used to evaluate the efficiency or profitability of an investment.
Retargeting
A form of online advertising that targets consumers based on their previous interactions with a website.
Return on Investment (ROI)
A measure used to evaluate the efficiency or profitability of an investment.
Retargeting
A form of online advertising that targets consumers based on their previous interactions with a website.
Return on Investment (ROI)
A measure used to evaluate the efficiency or profitability of an investment.
Retargeting
A form of online advertising that targets consumers based on their previous interactions with a website.
Return on Investment (ROI)
A measure used to evaluate the efficiency or profitability of an investment.
Retargeting
A form of online advertising that targets consumers based on their previous interactions with a website.
S
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
SEO (Search Engine Optimization)
The practice of increasing the quantity and quality of traffic to a website through organic search engine results.
U
User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
User Experience (UX)
The overall experience of a person using a product, especially in terms of how easy or pleasing it is to use.
W
WebP
WebP is an image format developed by Google in 2010 specifically to provide better lossless and lossy compression for web images.
Website Traffic
Refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business’ effectiveness at attracting an audience.
WebP
WebP is an image format developed by Google in 2010 specifically to provide better lossless and lossy compression for web images.
Website Traffic
Refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business’ effectiveness at attracting an audience.
WebP
WebP is an image format developed by Google in 2010 specifically to provide better lossless and lossy compression for web images.
Website Traffic
Refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business’ effectiveness at attracting an audience.
WebP
WebP is an image format developed by Google in 2010 specifically to provide better lossless and lossy compression for web images.
Website Traffic
Refers to web users who visit a website. Web traffic is measured in visits, sometimes called "sessions," and is a common way to measure an online business’ effectiveness at attracting an audience.