3 Ways Interactive Videos Improve Customer Engagement on E-commerce Sites
Written by:
Mary Beth Wilson
Jan 16, 2025
5 min Read
Let’s face it: keeping shoppers engaged online isn’t easy. With so many options just a click away, it takes something special to grab their attention and keep them hooked. That’s where interactive videos come in. These aren’t your standard product videos—they’re dynamic, clickable, and built to give customers the immersive experience they want.
Let’s explore three ways interactive video galleries can take your customer engagement to the next level, and how to get started. If you’re looking to make your e-commerce site stand out, you’re in the right place.
Why Customer Engagement Matters in E-commerce
When customers feel engaged, they’re not just scrolling past your products; they’re exploring, discovering, and taking action. Engaged shoppers tend to spend more time on your site, check out multiple products, and, most importantly, make purchases.
Plus, engagement builds loyalty, turning one-time buyers into repeat customers who rave about your brand to friends and family. And this is where interactive videos shine. Unlike static images, they offer an engaging, immersive, and personalized experience that pulls shoppers in and keeps them clicking. Let’s look at how they do it.
The Rise of Interactive Videos in E-commerce
Interactive videos have redefined what’s possible with product content. They let customers dive deeper into the details that matter most to them. Want to see a product in action? Click. Need to check out different colors or features? Another click. The transformation from passive viewing to active exploration creates a shopping experience that feels intuitive, engaging, and perfectly suited for today’s digitally-savvy shoppers.
Here's how interactive videos improve customer engagement.
1. Encourage Exploration
Interactive videos allow customers to explore products in greater detail with clickable videos or 360-degree views that showcase key features and details and use cases.
Example: A stroller brand uses an interactive video to showcase its product’s advanced features. Customers can click to explore different modes, the folding mechanism, built-in storage, and safety harness in action.
Impact: This immersive experience increases the time shoppers spend on your site while reducing bounce rates, and creating a more engaged audience. It also minimizes uncertainty by providing a clear, what-you-see-is-what-you-get shopping experience, helping customers feel confident in their purchase decisions.
2. Drive Personalization
Shoppers want personalized experiences, and interactive videos deliver by letting customers choose what they want to explore.
Example: A swimwear company offers an interactive product video where customers can explore different bottom coverage options, view models in various sizes, and adjust the straps to get a better idea of how it will fit.
Impact: Personalized interactions increase trust and confidence, encouraging deeper engagement and higher conversion rates.
3. Enhance Product Storytelling
Interactive videos empower brands to tell richer, more immersive stories by engaging customers in a dynamic way. Viewers can navigate different aspects of a product’s story—such as features, benefits, or real-life use cases—through interactive paths.
Example: A premium electronics brand uses an interactive video to showcase a smart home device. Viewers can choose to explore its voice assistant features, energy-saving capabilities, or integration with other devices, all within the same video.
Impact: Customers can connect with the product on a deeper level, making the shopping experience both informative and memorable.
How to Implement Interactive Videos in Your E-commerce Strategy
Ready to bring interactive videos to your online store? Here are some tips to get started:
Choose the Right Platform: Tools like Eko make it easy to integrate interactive videos into your product pages—learn more here!
Test and Iterate: Use analytics to measure what works and refine your product gallery based on user behavior for maximum impact.
Don’t Forget Mobile: Make sure your videos are optimized for mobile devices, where the majority of e-commerce traffic happens.
Final Thoughts
Interactive videos are revolutionizing e-commerce by turning passive browsing into active participation. These videos offer a powerful way to boost customer engagement and stand out.
Want to see how interactive videos can transform your e-commerce strategy? Contact us to learn how Eko’s interactive galleries can elevate your digital store.
