5 Ways E-commerce Brands Can Save as Tariffs Squeeze Margins

Good news: you don’t need a total overhaul. Just a few shifts can help you save money, keep customers happy, and protect your margins from the slow drip of rising costs.

Here are 5 ways to do just that:

Turn More of Your Traffic Into Paying Customers

Getting people to your site is hard—and expensive. So once they’re there, every click matters.

Before increasing spend to drive more traffic, focus on converting the visitors you’re already getting. That means giving them a clearer path to purchase, helping them find the right product faster, and removing friction wherever it hides.

This is where interactive video can make a real difference. Eko’s interactive shopping experiences let customers thoroughly explore products, compare options, and get answers to common questions—all without even scrolling down the page. It’s like giving every shopper their own guided tour.

When people feel more confident in their choice, they’re more likely to buy. And when your site converts better, your acquisition costs start working for you—not against your margins.

Reduce Returns With Interactive Product Guidance

Returns don’t just hurt profit—they add operational strain. And they usually happen because someone guessed. Guessed the size. Guessed the fit. Guessed whether your “espresso brown” was really just black.

Interactive product pages eliminate a lot of that guesswork. With Eko, shoppers can explore how a product looks, fits, moves, and compares—before they buy. That leads to fewer surprises, more satisfied customers, and fewer costly send-backs. In fact, our clients have seen up to 11% fewer returns. 

Streamline Content Production

Creating great content is expensive—but it doesn’t have to be inefficient. With Eko, you can build one interactive experience that works across PDPs, landing pages, email, and paid media. We make it easy to plug in different products or messaging without reinventing the wheel each time.

That means faster production, more mileage from every asset, and a better, more consistent shopping experience wherever your customer finds you.

Measure and Optimize

With Eko, you can track exactly how shoppers interact with your product galleries—what they click on, compare, or skip entirely.

That means deeper insights from customer behavior—not just bounce rates or traffic. Use that data to refine messaging, reorder product highlights, or double down on what’s actually converting.

The result? Smarter content, better-performing PDPs, and less wasted time on what doesn’t work.

Personalize the Journey to Drive More Conversions

Not everyone shops the same way—and when your site only serves one type of buyer, you lose the rest.

Eko helps you create interactive experiences that let customers shop on their own terms. Whether they want to compare options, explore certain features more thoroughly, or see real-life use cases, they’re in control.

By adapting to different shopping behaviors, you make it easier for more people to find what they need—and more likely they’ll check out. That means higher conversion, more revenue per visit, and a better experience all around.

Ready to see how Eko can help you convert more traffic and protect your margins? Book a demo and let's make your site work harder for you.