Big News: Walmart Is Scaling Eko’s Interactive Product Pages Across Its Sites
Written by:
Mary Beth Wilson
Mar 31, 2025
4 min Read
For nearly 30 years, the product detail page (PDP) hasn’t changed much—static images, bulleted lists of specs, and limited ways to actually experience products before buying. But what if shopping online felt more like shopping in-store, where customers can see a product in action, get a real sense of how it works, and feel confident that it’s the right fit? That’s the revolution Eko has been building. And now, Walmart is doubling down with a massive expansion that shows where e-commerce is heading.
Walmart Scales Eko's Interactive Shopping Experience With Impressive Results
Six years after partnering with Eko, the retail giant has revealed the significant impact of Eko-powered interactive product pages: measurable sales growth across high-consideration categories like electronics, home goods, toys, and baby products. Based on these compelling results, Walmart is expanding Eko’s technology across hundreds of thousands of items this year, extending the experience to Walmart.com, SamsClub.com, and mobile apps.
“It’s inspiring to see how our associates are leveraging Eko’s technology to make shopping with us more enjoyable and convenient,” said Doug McMillon, President and CEO of Walmart. “Around the world, Walmart’s goal is simple: We’re focused on saving our customers and members both money and time. We will continue to leverage great tech to give them the best possible experience.”
This expansion is a defining moment for interactive commerce. When the world's largest retailer makes a move this significant, it signals a fundamental shift in consumer expectations. Today's shoppers demand more than static information—they want context, engagement, and confidence before clicking "buy." Eko delivers exactly that.
The Secret Behind Eko's Success
Eko’s interactive video technology lets customers dive deeper into product details, guiding them through the decision-making process in a more natural and intuitive way. Instead of passively scrolling through static images in the product gallery, they can interact with features, see products in use, and get a better sense of what’s right for them.
The result? Higher conversion rates, increased add-to-cart rates, and deeper engagement that translates directly to sales. For Walmart, the numbers were compelling enough to warrant a massive expansion across their digital ecosystem.
Why This Signals a Turning Point for Ecommerce
Walmart’s expansion of Eko-powered PDPs proves that the ecommerce experience is fundamentally changing. The traditional product page isn’t enough anymore—shoppers want interaction, education, and personalized shopping experiences.
“At Eko, we’ve always believed that interactive media would reshape e-commerce,” says Yoni Bloch, Eko CEO. “The results we’re seeing at Walmart and across leading brands prove that this isn’t just the future of shopping—it’s happening now.”
As Eko continues to scale, we’re committed to helping more retailers and brands turn their product pages into engaging, high-performing experiences that drive measurable results. We’re expanding our impact with major marketplaces like Walmart and Sam’s Club while remaining hyper-focused on delivering personalized, innovative experiences for our DTC partners.
The future of online shopping isn’t static. It’s interactive. And we’re just getting started.
