How to Enhance Your Product Detail Page With the Power of Product Visuals
Jul 27, 2023
3 min Read
Discover the game changing potential of product visuals by learning how to create captivating product images and videos in this insightful blog post.
It’s often said that a picture is worth a thousand words, and that’s demonstrably true when it comes to eCommerce. In fact, according to Etsy's buyer surveys, 90% of shoppers said the quality of the photos were “extremely important” or “very important” to a purchase decision. Simply put, no matter if you're selling on Etsy, another platform, or your own website, capturing captivating photographs of your products on your product detail page is a key ingredient to success.
This is especially true as even an amazing product can be overlooked due to a poor image or video. Think back to when you stumbled upon a blurry or dark product image while shopping online. It left you puzzled about the item's size, color, or even what was on sale. A clear, captivating product visual is key to avoiding such confusion and ensuring your product gets the attention it deserves.
Before making a purchase, customers need clarity and confidence in the product they're buying. By providing comprehensive product imagery that presents your item from every angle, you empower buyers to make informed decisions they can trust. Here's what else exceptional product visuals can achieve:
Engage potential buyers, enticing them to explore and ultimately convert.
Deliver essential specifics about the product's dimensions, colors, features and materials.
Highlight the practical use of the product and the unique experience it offers to the user.
Helps create purchase confidence and reduces the amount of returns.
Essentially, top-notch product visuals breathe life into your products, boosting conversion rates, building customer trust, strengthening buyer confidence, and aiding in customer retention.
Here's an assortment of visual assets that can be utilized to enrich your product detail pages. These visuals will not only present your products in their best light but also assist in distinguishing your offerings from the competition.
Cinematic Product Photography
What is it? Cinematic product photography involves capturing products in high-quality, 8K resolution images, aimed at showcasing, promoting, and emphasizing their unique features in an appealing way.
Why use it? High-quality, detailed images provide a visual confirmation of the product's features, quality, and appeal. Just like inspecting a product in a store, well-shot product photos allow online shoppers to 'virtually' examine a product, building confidence in their purchase decision from your product detail page.
What is it? A 360 video is a visual type that enables shoppers to virtually explore a product from every angle, enhancing their understanding of the product.
Why use it? A 360-degree product video is like handing your shoppers a magnifying glass, allowing them to thoroughly examine every small detail of a product from all perspectives. This not only simplifies the process of product evaluation but also enhances the user experience, prolongs the duration spent on a page, and boosts their confidence to click 'buy'.
What is it? Interactive videos are the digital equivalent of a choose-your-own-adventure story. They allow viewers to click, drag, and scroll their way through content, turning the typically passive experience of shopping into an engaging, interactive journey.
Why use it? Interactive videos offer brands a competitive edge, delivering a personalized shopping experience. They let customers explore every inch of a product without physically touching it, akin to a personal in-store experience but from the comfort of their home. This up-close exploration can boost sales, reduce returns, and enhance customer satisfaction. By boosting engagement and yielding valuable data and insights, interactive videos enable businesses to rise above the clutter and achieve substantial returns on investment.
Many factors sway a buyer's decision when shopping online, including product descriptions, price, features, titles, and visuals. Yet, securing a conversion is a challenging feat - only 2% of website visitors actually make a purchase. That's a mere 1 in 50 shoppers! This low conversion rate is largely attributed to a lack of trust. Uncertainty about the product's authenticity and whether it will meet their expectations often leads customers to abandon their carts.
Interestingly, online shopping can be likened to test-driving a car before purchase. Similar to how you get the opportunity to experience the performance, features, and feel of a car through a test drive, customers desire a virtual "test drive" of a product through visual representation before making a buying decision.
If you're interested in enhancing your product detail page with compelling visuals, don't hesitate to book a demo with us. We're here to assist you in achieving this transformation.