Ryan Beltran
Co‑Founder & CEO, Original Grain
Luxury watches share the same challenge as fine jewelry: shoppers want to feel the craftsmanship before they commit. For Original Grain, that means letting customers appreciate the unique grain of reclaimed wood, the polish of steel, and the weight of a watch designed to last. Most ecommerce pages can’t capture that tactile richness. Shoppers are left asking: “Will the finish feel authentic? How does the wood look under natural light? Will this piece match my style outside the studio shots?”
To bridge that gap, Original Grain partnered with Eko to bring the showroom experience online. A solution that replicates the intimacy of trying on a watch in person, while setting a new standard for jewelry and accessory brands across ecommerce.
Trust in watch and jewelry retail hinges on more than specs. Customers want to see the materials up close, imagine the scale on their wrist, and understand how a piece complements their look. Static images flatten those details. The rich tones of walnut, mahogany, or maple, the subtle engravings or metallic accents are too often hidden beneath dropdowns or overlooked entirely. The result is hesitation, lower conversions, and missed opportunities to upsell matching accessories.
Eko reimagined Original Grain’s product pages as interactive, high-fidelity showrooms.
Up‑close exploration: Shoppers zoom in on the grain of reclaimed wood, the brushed finish of stainless steel, and the craftsmanship of clasps and bezels. The kind of detail you’d only notice when holding the watch in hand.
Wear‑it views: Segments show how the watch sits on a wrist, helping shoppers imagine its scale and presence in real life, just as jewelry brands do with rings or earrings.
Day‑to‑night modes: A simple toggle lets users see how wood and metal tones shift from daylight to evening light, mimicking the way diamonds or gemstones sparkle across jewelry categories.
Guided navigation: Thumbnail tiles highlight key features — engraving options, interchangeable straps, or bundled sets. Navigation adapts seamlessly across devices, with 40% of desktop shoppers engaging with the controls.
By blending interactive video, close-up product detail, and lifestyle context, Eko helped Original Grain answer the most pressing question: “How does it really look?” — restoring confidence to the online buying journey.
Eko’s virtual showroom delivered clear, measurable gains:
Revenue per user: up 11.1%
Conversion rate: up 8.2%
Cart completion rate: up 14.9%
Engagement: mobile interaction climbed to 50.5%, compared with 30.4% on desktop
