Case Study
Traditional product photos and videos often fail to capture a toy’s essence, leaving online shoppers uncertain about the unboxing experience and how it will actually perform. Discover how Eko's interactive product videos transformed the online shopping experience for Walmart toy and video game brands, doubling conversion rates and increasing engagement and add-to-cart.
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Increase in conversion
rates
Boost in add-to-cart
rates
Increase in engagement rates
Challenge
Selling toys online isn’t easy—it’s a competitive space where effectively showcasing a toy can make all the difference. And customers usually prefer hands-on interaction to fully grasp how toys work, their assembly requirements, and overall quality. Parents and gift-givers alike want assurance that a toy will meet their expectations before committing to a purchase. Replicating the in-store experience and building trust through digital channels is complex, but essential.
That’s why hundreds of toy and video game brands partnered with Eko to provide customers with an interactive journey that mirrors in-store exploration and increases confidence in their purchasing decisions. Eko’s interactive videos not only engage parents and gift-givers, guiding them in choosing the perfect toy—they also captivate kids who play an active role in influencing what toys end up in their carts.
Solution
Eko implemented interactive product videos across 600 toy PDPs, enriching the shopping experience and increasing customer engagement. Unlike static images and traditional videos, Eko’s product videos let online shoppers interact directly with toys, exploring key features and functionalities up close, at their own pace. This hands-on approach to online shopping boosted confidence in purchase decisions and reduced uncertainty, leading to a big increase in conversions and add-to-cart rates for Walmart Toy brands.
Interactive Product Videos
Customers actively engage with the features that matter most to them, clicking or tapping within the video to explore deeper and make purchasing decisions tailored to their needs. This hands-on experience helps shoppers make more informed decisions, ensuring the toy aligns with both the child’s preferences and the parent’s expectations.
Personalized Shopping Experiences
Eko’s customizable interface guides customers through personalized shopping journeys. Shoppers can explore specific features of interest, fostering a deeper connection and confidence in their purchase.
Insights and Optimization
Eko’s analytics suite provides brands with actionable insights into customer behavior and preferences. These data-driven optimizations ensure visual assets resonate with target audiences, so brands can continually improve engagement and conversion rates.
Results
Eko’s interactive video solution delivered stunning results for Walmart toy brands, highlighting the crucial role of interactive content in driving sales and improving customer satisfaction:
Conversion Rate Boost: A remarkable 105% increase in conversion rates
Add-to-Cart Rate Boost: A 66% increase in add-to-cart rates shows heightened customer interest and intent to purchase.
Enhanced Engagement: A 7% increase in engagement rates showcases deeper interactions and extended session durations.
Reduced Cancellations and Returns: A 10% decrease in cancellations and returns showed improved customer satisfaction and decision-making confidence.
These impressive results highlight Eko’s capability to elevate the online shopping experience and boost brand visibility and customer engagement.
