BFCM is Coming: Here’s How to Get Your PDPs Ready

Enhance Your Visual Content

Your product gallery is the first thing shoppers see, and it plays a huge role in their buying decisions. Here’s how to make sure your visuals stand out:

• Interactive Videos: Engage your shoppers with interactive product videos that allow them to explore features, see the product in action, and understand how it fits into their lives. Eko’s interactive video tools create immersive shopping experiences that increase customer confidence and drive sales.

• 360-Degree Views: Offer 360-degree views of your products so shoppers can fully visualize what they’re buying. This added perspective can significantly reduce hesitation and returns.

• High-Quality Images: Ensure your product images are high resolution and showcase your products from multiple angles. Include zoom-in options to let customers examine details closely.

Refine Your Product Descriptions

Product descriptions aren't just for SEO—they’re essential for educating and persuading shoppers:

• Highlight Key Features: Make sure the most important product features are front and center. Use bullet points for easy scanning.

• Tell a Story: Connect with your audience by weaving a narrative that shows how your product solves their problems or enhances their lives.

• SEO Optimization: Incorporate relevant keywords into your product descriptions, titles, and meta descriptions. This will help your products rank higher in search results, driving more organic traffic during the BFCM rush.

Optimize for Mobile

Considering that last year smartphones contributed to 51.8% of Cyber Week sales, making sure your PDPs are mobile friendly is crucial:

• Responsive Design: Make sure your product pages are fully responsive and load quickly on all devices. Mobile users should have a seamless experience with easy navigation, quick access to images, and smooth checkout processes.

• Simplified Checkout: Reduce the number of steps to checkout and offer multiple payment options to cater to mobile shoppers. The easier it is to complete a purchase, the higher your conversion rate will be.

• Mobile-Friendly Imagery: Mobile-responsive product visuals are key when it comes to capturing attention and driving conversions on smaller screens. Eko’s interactive product videos are optimized for mobile to provide a seamless and engaging shopping experience.

Test Everything

Before BFCM hits, it’s essential to test every aspect of your PDPs:

• A/B Testing: Conduct A/B tests on different elements, including headlines, images, and CTAs, to determine what resonates best with your audience. 

• Eko’s Analytics Suite: When you use Eko’s interactive product videos, you can track user interactions and get insights, allowing you to align your PDPs with customer preferences and optimize for higher engagement and conversions.

• User Experience Testing: Gather feedback from real users to identify any friction points in the shopping experience.

• Performance Testing: Continuously monitor your site’s performance to ensure everything runs smoothly during the holiday rush.

Prepare for High Traffic

Your site will likely see a surge in traffic during BFCM. Make sure your PDPs are ready to handle the load:

• Load Testing: Conduct load tests to make sure your site can handle the expected traffic spike without slowing down or crashing.

• Content Delivery Network (CDN): Utilize a CDN to speed up content delivery across different geographic regions, ensuring fast load times for all visitors.

• Backup Plans: Have contingency plans in place in case of any issues, like server downtime or technical glitches. Being prepared can minimize potential losses during peak hours.

Promotions and Urgency

Creating a sense of urgency and highlighting promotions can drive conversions:

• Limited-Time Offers: Clearly display any BFCM discounts or limited-time offers on your PDPs and consider using countdown timers to create a sense of urgency.

• Bundling: Offer product bundles at a discounted price. This both increases the average order value and makes the deal feel more substantial.

• Stock Levels: Show real-time stock levels to encourage shoppers to act quickly before products sell out.

Customer Reviews and UGC

Social proof can be a game-changer during the holiday season:

• Feature Customer Reviews: Make your reviews easy to find on your PDPs. Highlight top reviews or those that mention key benefits of the product.

• Incorporate User-Generated Content (UGC): Use photos, videos, and testimonials from real customers to build trust and authenticity. UGC not only provides social proof but also helps potential buyers visualize the product in real-world scenarios.

Final Thoughts

Black Friday and Cyber Monday present a massive opportunity for ecommerce brands, but success requires preparation. By focusing on optimizing your PDPs, you can create a shopping experience that stands out from the competition and drives sales. Start now to ensure your PDPs are ready to convert holiday shoppers into loyal customers.

At Eko, we specialize in helping brands create interactive, engaging product experiences that resonate with shoppers. Contact us to learn how we can help you make the most of this BFCM season.