Case Study
Standing out in a crowded marketplace is no longer a challenge—it’s an opportunity. Discover how interactive shopping experiences increased sales in one of Walmart’s most competitive categories.
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Lift in Add-to-Cart Rate
Increase in Conversion Rate
Growth in GMV Per Page View
Challenge
Capturing attention in a massive marketplace like Walmart is no small feat, as products easily get lost in a sea of competing options. Kitchen gadget brands faced a critical dilemma: how to showcase their unique value in such a crowded space.
Take a knife set, for instance: a Cuisinart collection offers more than basic cutlery, but key details like blade variety, handle design, and craftsmanship often get lost in standard online listings. Product pages with static images and generic descriptions failed to convey the tactile appeal and practical functionality of these tools. These brands needed more than visibility—they needed a way to tell a story that helped shoppers envision these tools transforming their culinary experiences.
Solution
Eko partnered with Walmart to create interactive shopping experiences for a curated selection of kitchen gadgets across leading brands like Ninja, Zwilling, and Oxo. By focusing on a variety of products—from knives to specialty kitchen tools—Eko built engaging content that:
Highlighted key product features: Interactive videos let shoppers explore product features, materials, and design more thoroughly, at their own pace.
Demonstrated real-world uses: Dynamic content showcased the kitchen tools in action, from chopping precision to versatile cooking techniques.
Engaged shoppers with personalization: Tailored pathways invited users to explore what matters most to them—be it the durability of mixing bowls or ease of use and compact storage for Oxo’s salad spinner—based on their specific cooking needs or preferences.
The interactive approach helped brands tell their unique product stories and transformed the standard product detail page into a highly engaging experience.
Results
Eko’s interactive video solution delivered stunning results for Walmart toy brands, highlighting the crucial role of interactive content in driving sales and improving customer satisfaction:
7.3% Lift in Add-to-Cart Rate: Shoppers were more inclined to take action after exploring the interactive experiences.
47.6% Increase in Conversion Rate: Engaged viewers were far more likely to complete their purchases.
70.3% Growth in GMV Per Page View: With higher engagement came higher average order values and increased sales revenue.
By elevating the kitchen gadgets category with innovative and customer-centric experiences, Eko not only helped brands like Zwilling and Schmidt Brothers shine—they proved the transformative potential of interactive content for ecommerce.
