Increase in conversions
Increase in add-to-cart rate
Continuous engagement
Melanie Travis
Founder & CEO
Meet Andie
Andie Swim makes high-quality, stylish swimsuits designed for every body. With a focus on comfort, versatility, and fit, Andie wants women to feel confident both in and out of the water.
Challenge
Finding the right fit for women’s swimsuits online is notoriously difficult, especially for a brand like Andie, which is primarily e-commerce-driven. They require precise sizing, and factors like body shape, support, and fabric quality can make or break a purchase. Customers can’t try on the swimsuit, feel the fabric, or visualize how it fits, often resulting in high return rates and frustration. On top of that, Andie needed to highlight how unique and customizable their swimsuits are compared to the competition, showcasing features like adjustable straps, different coverage options, and long torso fits. Eko's interactive video solutions were the perfect fit.
Solution
To help Andie stand out in the competitive swimwear market, Andie leveraged Eko’s video-based product gallery that offers an interactive shopping experience that increases customer confidence and engagement. Shoppers can choose which features they want to explore—at their own pace—providing a more personalized and informative experience. With Eko’s efficient production process, Andie was able to showcase their swimwear line with high-quality videos at scale, ensuring each product was presented in a way that highlighted its unique features.
Try it out
Eko introduced several interactive features to enhance Andie’s shopping experience. The "Choose Your Size" feature allows customers to select models by size, helping them visualize how swimsuits will fit on different body types. An interactive toggle lets shoppers compare bottom coverage options, making it easier to choose the best fit. Additionally, we implemented videos that showcase key features like long torso options, adjustable straps, and removable soft cups, giving customers a comprehensive view of Andie's product quality and versatility.
With Eko’s powerful analytics tools, Andie can track user interactions within their galleries, unlocking fascinating insights into what customers care about most. We discovered that size selections drive over half of all interactions, while bottom coverage options account for 15% of all clicks. These valuable insights allow Andie to continually refine their content and create a more tailored shopping experience that truly resonates with their customers' preferences.
Results
Eko’s interactive gallery solutions transformed Andie Swim’s digital shopping experience, increasing engagement and driving higher conversion rates. The results speak for themselves, showing just how powerful interactive shopping can be for e-commerce brands that want to stand out and thrive. When comparing Andie’s original static gallery to the new interactive Eko-fied pages, the results speak for themselves: a 2x boost in conversions, 1.6x increase in add-to-cart, and 65% continuous engagement rate (with at least four interactions per user). These metrics make it clear that consumers feel more confident and empowered when shopping for swimwear online.
