Case Study
Choosing the right tech shouldn’t be a guessing game. See how interactive product videos gave shoppers the confidence to buy—leading to higher engagement, bigger carts, and a more seamless path to purchase.
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Increase in Conversion Rate
Boost in Add-to-Cart Rates
Uplift in GMV Per Visitor
Challenge
Shopping for electronics online can feel like navigating a maze. Say you’re looking for a new laptop—one that’s fast enough for work, has excellent battery life, and won’t overheat during a Netflix binge. You scroll through endless specs and reviews, but it’s tough to tell which one is actually right for you. Unlike shopping in-store, where you can test out a device, online shopping often leaves you guessing. And when you’re about to spend a lot on a high-tech gadget, you want to be sure you’re making the right choice.
Solution
DTC brands and major retailers like Walmart teamed up with Eko to change that. Eko’s interactive product videos let shoppers see products in action, explore features at their own pace, and compare different options in a way that actually makes sense. Instead of swiping through static images and reading through product descriptions, they can click through key features, watch real-world use cases, and get a much clearer picture of what they’re buying. Now, shoppers feel like they’re getting a hands-on look at the product without ever stepping foot in a store.
Results
Online shopping shouldn’t feel like a guessing game—and Eko made sure it didn’t. By turning static product pages into interactive shopping experiences, they let customers explore, compare, and purchase with confidence. The results? Fewer doubts and fuller carts.
42% Increase in Conversion Rates More shoppers felt confident enough to make a purchase.
10% Boost in Add-to-Cart Rates Engaged viewers were far more likely to complete their purchases.
51% Uplift in GMV Per Visitor More informed decisions translated into higher-value purchases.
Eko’s interactive videos did more than improve the shopping experience—they redefined what’s possible for electronics ecommerce.
