Impact Dog Crates builds some of the safest, most durable dog crates on the market—but getting customers to fully understand that online wasn’t easy. Unlike simple pet accessories, a high-quality dog crate is an investment that can take pet owners six months to a year to research before making a purchase.

For Impact, the problem wasn’t the product—it was how to tell the right story. Customers needed to see why these crates were worth the price: the aircraft-grade aluminum, the carefully engineered latches, the attention to detail that made each crate a long-term solution. Standard images and descriptions weren’t enough to give customers confidence in their purchase without seeing the product in person.