
Try it out
increase in add-to-cart rate
boost in conversions
engagement rate
Meet Impact Dog Crates
Impact Dog Crates aren’t your average wire kennels. Built with aircraft-grade aluminum and engineered with smart, pet-friendly features, they’re designed to protect pets while giving owners peace of mind—whether at home, on the road, or on an adventure.
The Challenge: Telling the Right Story for a High-Consideration Product
Impact Dog Crates builds some of the safest, most durable dog crates on the market—but getting customers to fully understand that online wasn’t easy. Unlike simple pet accessories, a high-quality dog crate is an investment that can take pet owners six months to a year to research before making a purchase.
For Impact, the problem wasn’t the product—it was how to tell the right story. Customers needed to see why these crates were worth the price: the aircraft-grade aluminum, the carefully engineered latches, the attention to detail that made each crate a long-term solution. Standard images and descriptions weren’t enough to give customers confidence in their purchase without seeing the product in person.

Jayce Bailey
Impact Dog Crates Director of Marketing
The Solution: Interactive Storytelling with Eko
Eko transformed Impact Dog Crates' product pages into immersive shopping experiences that let customers explore their premium materials and key features as if they were seeing and feeling them in person. Shoppers can zoom in on the aircraft-grade aluminum, see reinforced latches in action, and understand the crate’s ventilation and collapsibility—all at their own pace, with the details they need to buy with confidence.
By making the product experience interactive, Impact Dog Crates eliminated hesitation and made it easy for shoppers to see why their crates were worth the investment.
The Result: More Engagement, More Conversions
For high-consideration products like Impact Dog Crates, giving customers a way to explore and understand the product made all the difference. By making their story interactive, they made it easier for customers to see why their crates were worth the investment. The impact was clear: a 13% increase in add-to-cart rate, a 10% boost in conversions, and a 37% engagement rate.