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How Interactive Storytelling Drives Sales for Premium Pet Gear

How Interactive Storytelling Drives Sales for Premium Pet Gear

How Interactive Storytelling Drives Sales for Premium Pet Gear

How Interactive Storytelling Drives Sales for Premium Pet Gear

For high-consideration purchases, confidence is key. Impact Dog Crates used Eko’s interactive shopping experience to highlight premium materials and smart design—leading to a 13% increase in add-to-cart rate and a 10% boost in conversions.

For high-consideration purchases, confidence is key. Impact Dog Crates used Eko’s interactive shopping experience to highlight premium materials and smart design—leading to a 13% increase in add-to-cart rate and a 10% boost in conversions.

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Meet Impact Dog Crates

Industry

Pet

Platform

Shopify

Location

USA

Industry

Pet

Platform

Shopify

Location

USA

Impact Dog Crates aren’t your average wire kennels. Built with aircraft-grade aluminum and engineered with smart, pet-friendly features, they’re designed to protect pets while giving owners peace of mind—whether at home, on the road, or on an adventure.

The Challenge: Telling the Right Story for a High-Consideration Product

Impact Dog Crates builds some of the safest, most durable dog crates on the market—but getting customers to fully understand that online wasn’t easy. Unlike simple pet accessories, a high-quality dog crate is an investment that can take pet owners six months to a year to research before making a purchase.

For Impact, the problem wasn’t the product—it was how to tell the right story. Customers needed to see why these crates were worth the price: the aircraft-grade aluminum, the carefully engineered latches, the attention to detail that made each crate a long-term solution. Standard images and descriptions weren’t enough to give customers confidence in their purchase without seeing the product in person.

Our customers want the best protection for their dogs, and Eko helped us bring that peace of mind online. Now, they can see exactly what makes our crates durable and secure before they buy.

Our customers want the best protection for their dogs, and Eko helped us bring that peace of mind online. Now, they can see exactly what makes our crates durable and secure before they buy.

Jayce Bailey

Impact Dog Crates Director of Marketing

The Solution: Interactive Storytelling with Eko

Eko transformed Impact Dog Crates' product pages into immersive shopping experiences that let customers explore their premium materials and key features as if they were seeing and feeling them in person. Shoppers can zoom in on the aircraft-grade aluminum, see reinforced latches in action, and understand the crate’s ventilation and collapsibility—all at their own pace, with the details they need to buy with confidence.


By making the product experience interactive, Impact Dog Crates eliminated hesitation and made it easy for shoppers to see why their crates were worth the investment.

The Result: More Engagement, More Conversions

For high-consideration products like Impact Dog Crates, giving customers a way to explore and understand the product made all the difference. By making their story interactive, they made it easier for customers to see why their crates were worth the investment. The impact was clear: a 13% increase in add-to-cart rate, a 10% boost in conversions, and a 37% engagement rate.