Conversion Rate lift
Add-to-Cart Rate lift
Decrease in Return Rates
Meet Mattel
You’ve probably heard of Mattel. After all, they’re the masterminds behind iconic toys like Barbie, Hot Wheels, and American Girl. But even a household name like Mattel faces challenges when it comes to selling toys online—conveying the excitement of playtime through traditional product images is tough. Parents and gift-givers alike want to know if a toy is fun, durable, and worth the price, and kids are all about how it feels to play with. That’s where Eko came in, to help bring Mattel's toys to life online.
Challenge
Buying toys online is tricky, as it’s hard to truly understand how a toy works, what it looks like, and whether it will entertain a child or end up collecting dust. Parents and gift-givers want to see how toys work and get a feel for their quality before making a purchase. Mattel needed a way to show off their toys in action—highlighting movements and features that static images couldn’t capture. This was especially important on Walmart, one of Mattel's biggest marketplaces, where standing out meant emphasizing the playfulness and unique features of their products in a captivating way. On top of that, producing high-quality visuals at scale is a challenge in itself, requiring significant time and resources. Mattel needed a solution that could tell their product’s stories in a scalable way, creating engaging, beautiful content efficiently and cost-effectively, while showcasing the details that make their toys special.
Solution
Eko teamed up with Mattel to bring their toys to life with interactive video galleries. Eko's production process is built to scale, letting Mattel shoot hundreds of products per week without the high costs or time investment of doing it in-house. And with software already integrated to auto-generate interactive galleries into Walmart product galleries, Mattel can produce engaging content at a high volume.
Eko’s flexible approach allowed Mattel to create tailored interactive shopping experiences, using a scalable bank of video and interactive content solutions that can be adapted for Mattel’s different brands. This versatility helped them cut through the noise in a competitive marketplace like Walmart, bringing the joy of their toys to life for both parents and kids in a fresh, engaging way.
Try it out
Eko’s flexible approach allowed Mattel to create tailored interactive shopping experiences, using a scalable bank of video and interactive content solutions that can be adapted for Mattel’s different brands. This versatility helped them cut through the noise in a competitive marketplace like Walmart, bringing the joy of their toys to life for both parents and kids in a fresh, engaging way.
Results
Eko’s interactive product galleries helped Mattel showcase the essence of their toys, giving shoppers a clearer view of each product in action. Our scalable solution made it easy for Mattel to create engaging, high-quality video content quickly and efficiently, meeting the demands of a big marketplace like Walmart. This approach not only helped Mattel stand out in a competitive space—it made buying decisions easier for parents and gift-buyers.
