The Best Product Videos in E-commerce—And What You Can Learn From Them

From bidets to gaming consoles, let’s look at some product videos that actually work, and why. Plus, we’ll show you how interactive video is reshaping e-commerce by turning passive viewers into serious shoppers.

Let’s talk about the importance of product videos in e-commerce, six standout e-commerce product video examples—including some that are fully interactive—and why they drive results.

Why Product Videos Matter for E-commerce

Boosts conversion rates – According to Forbes, 64% of consumers are more likely to buy a product online after watching a video about it.

Reduces returns – Seeing the product in action sets accurate expectations. In fact, our clients have seen an 11% decrease in returns.

Increases engagement – Shoppers spend 88% more time on a website that features video content.

6 Exceptional E-commerce Product Videos 

Andie — Interactive Swimwear Fit Guide

Andie, a DTC swimwear brand, collaborated with Eko to create an interactive fit guide that lets shoppers explore styles based on body type, support level, and coverage. Instead of watching a generic try-on video, customers can click on different options to see how the suit looks and moves on different body types.

For products where fit and confidence matter, interactive video lets shoppers find what works for them—without guesswork.

NZXT — Interactive Gaming PC Buyer's Guide

NZXT’s gaming PC video takes the guesswork out of shopping for high-performance tech. Built with Eko’s interactive video platform, the experience lets users click through specs, cooling options, performance insights, and visual design to explore how Player: Three fits their setup. It’s visually immersive and deeply informative—without overwhelming the viewer.

TUSHY — Bidet Attachment Explainer Video

TUSHY embraces humor and clarity. The video uses casual language and a confident tone to explain how the product works, why it’s better than TP, and how easy it is to install.

If you need to educate your audience, consider a video that’s not just informative, but fun to watch—especially if the product might feel unfamiliar or intimidating.

Caraway — Cookware in Real Life

Caraway’s product video skips the polished chef vibes and leans into relatable, real-life cooking moments. It shows pots and pans in action, simmering, searing, and sliding clean. The visuals highlight design, ease of cleaning, and non-toxic materials, while the tone stays warm and approachable. There’s no hard sell. Just the sense that this cookware was made for real people who want their kitchen to feel both functional and beautiful.

If your product fits into a daily routine, show it in action without over-explaining. Confidence in simplicity goes a long way.

Solo Stove — Bonfire Fire Pit Visual Experience

Solo Stove's product video keeps it simple and centered on experience. It highlights easy setup, smokeless flames, portability, and the new removable ash pan. Instead of a feature list, they show people around a fire, outdoors, smiling. It sells the vibe as much as the product.

For lifestyle products, show how it fits into moments, not just specs. Emotion sells.

Ember — Self-Heating Mug Demonstration

Ember's product video quietly flexes its value with sleek visuals and smart pacing. You see the mug in use, steam rising, and subtle on-screen indicators showing how it keeps your drink at the perfect temperature. No frills—just a visually-driven demonstration of a small but meaningful lifestyle upgrade.

If your product has a single standout feature, keep your video focused and polished. Let your audience feel the difference visually.

Why Interactive Videos are Changing E-commerce

Interactive videos are giving shoppers a more personalized way to explore products online. Instead of passively watching a standard demo, viewers can click through features, styles, or use cases that matter to them—right within the video. It keeps people more engaged and helps them understand what makes a product the right fit. For e-commerce brands, that added layer of interaction leads to better engagement and more confident buying decisions. It’s a smarter, more intuitive way to shop—and it's quickly becoming what customers expect.

Ready to Upgrade Your Product Videos?

The best product videos don’t just look good—they convert. Whether you're educating shoppers, telling a brand story, or personalizing the path to purchase, the right video can transform your product page.

Want to see what interactive video can do for your brand? Book a demo and explore how to turn video views into sales.